Football Betting Sites 2018

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Best Football Betting Sites with the free bets, welcome bonuses and promotions for football fans

Best Football Betting Sites

There are hundreds of bookmakers out there who take bets on football, and we’ve tried most of them. But for our website we’ve picked the Top Football Betting Sites that we think stand above the rest: William Hill888sport, Betfred, Coral, and Betfair.

As mentioned time and again, on we only feature bookmakers who we use ourselves and who we trust with our money and who we have no hesitation recommending to others.

The bookies on this site are all very tightly regulated, take their responsibilities to customers extremely seriously and have approachable and helpful customer service teams.

Crucially, they all also offer some fantastic football betting offers, bonuses and free bets to help stack the odds in your favour when you are betting on the greatest sport on the planet. So take a look at some of the highlights of the bookmakers we feature and then take your pick of which you’d like to join.

Coral Free Bet and Review

  • Coral Bet £5 get £20 offerCoral’s free bet may be viewed as slightly on the small side at just £20 but given it is triggered by a paid bet of just £5 we think it’s one of the best around.

    Effectively a 400% free bet based on your first bet it’s a great incentive to join Coral and with low minimum odds of just 1/2 (1.50 in decimal betting odds) you have a great chance of making a profit.

    KEY TERMS: 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.

  • Coral offer a wide range of football bonuses and promotions, perhaps the most famous being their Football Jackpot, which can offer up to £1m for just a £1 stake.

    They also offer insurance on BTTS and match odds accas, Late Loser Insurance on Premier League football and Bet and Spin, offering a nice casino freebie for placing a football bet.

  • Coral offer loads of free bets and promotions alongside major sporting events from golf Majors to tennis Grand Slams, the Ashes to the Rugby World Cup.

    Whilst they also offer a weekly promotion on whatever golf tournament is on, as well as money back offers on horse racing (Beaten by a Head and Money Back if Your Horse Falls), dogs (Beaten by a Length) and other sports too.

    In short, Coral have a steady stream of great betting offers to tilt the odds just that little bit your way.

  • Coral’s roots go back to the 1920s and they are one of the major UK high street chains, making them a familiar name to many. They are part of the giant Gala Coral Gaming and are safe, secure, trustworthy and financially strong.

    Although a British company they are licensed and regulated by the Government of Gibraltar’s Gambling Commissioner and are based there and in the UK.

    As a UK bookie they are massively strong on football betting and horse racing but have expanded into many other areas too and are undoubtedly a brilliant online and mobile bookmaker.

Ladbrokes Free Bet and Review

  • Ladbrokes Free BetsThe free bet that Ladbrokes offer to new customers is one of the most generous out there. Join Ladbrokes and place a bet of £5 at minimum odds of 1/2 (1.50 in decimal odds) and you’ll be given a 4X £5 free bets, so £20 in total.

    KEY TERMS:18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

  • With a regular stream of money back offers for the biggest football matches (for instance if a red card is shown in a game or a penalty is score or some other eventuality), Ladbrokes regularly reward their customers with insurance-style betting offers.

    They sometimes also offer enhanced odds offers as alternatives to their free bet offer for new customers, though other bookies such as Betfair and Coral offer these more frequently. 

  • Ladbrokes are the kind of bookie that pops up with great betting offers to coincide with the biggest sporting events, whether golf or tennis majors, the snooker World Championship, the Six Nations rugby or the cricket World Cup. They tend not to have too many ongoing offers, instead they bring out short term offers – often of the money back variety – when the big sporting event roll around.

    As such it is always a good idea to keep an eye on their promotions page to see what’s coming up.

  • Ladbrokes have been around in one form or another since the 19th century and have a wealth of experience – and very deep pockets – that allows them to innovate and give customers what they want: betting value, a great range of betting markets and some top quality betting offers.

    With a strong commitment to customer satisfaction and data security, this is a bookie who can be trusted to not only look after your data and to offer complete fairness, but also to give you some very nice betting offers and bonuses and new betting products on a regular basis. 

888sport Bet £10, Get £30 Offer and Review

  • 888sport Bet £10, Get £30 Betting Offer888sport have recently upgraded their welcome offer to a tasty Bet £10, Get £30 in free bets affair!

    The offer applies to new customers who join 888sport and place a qualifying bet of £10 or more at minimum odds of 1/2 (or 1.5 if you prefer the decimal version). The qualifying bet must be placed within 90 days of joining the bookie. Use promo code 30F.

    KEY TERMS: New customers only – Minimum deposit of £10 using deposit code 30f – A qualifying bet is a ‘real money’ stake of at least £10 (£20 e/w) placed on any sports markets – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply.

  • 888sport have a good range of football betting offers including their popular Free Bet Saturday promotion whereby customers will earn a £5 free bet on a Saturday if they place a £10 pre-match bet and a £10 in-play bet on any Premier League match (one per week).

    They also offer money back of up to £25 as a free bet if a goal scored in the 88th minute or later scuppers your win-draw-win or correct score bet in a match in the Premier League, La Liga or the Champions League.

    There are plenty of other footy promos to get stuck into so check the 888sport promotions page today!

  • With a money back on losing acca bets on a range of sports, price boosts and other offers for horse racing and a load of decent one-off promotions that pop up every so often, 888sport are fast becoming the go-to bookie for many a sports betting fan.

    888 also have some very tasty offers and bonuses for their other products, their casino and poker and bingo rooms, so why not check them out today?

  • While 888 might not be as familiar to many as some of the other bookies featured on this site (others having been mainstays on the UK high street for years), 888sport is growing in popularity very quickly thanks to their rebranding and heavy investment in their sportsbook.

    With a massive range of football and other betting offers and easy-to-use and well designed desktop and mobile sites, we think 888sport are certainly up their with the best in the land at the moment, so if you don’t have a betting account with them yet, it could be time to check them out! 

Betfred Free Bet and Review

  • Betfred free bets

    The free bet on offer to new customers of Betfred is a tasty 600% matched offer: bet £10, get £30 in free bets plus 30 free spins for their online casino.

    The minimum odds for the qualifying bet are evens (2.0 in decimal odds) and your qualifying bet of at least £10 must be placed within 30 days of opening the betting account. The £30 free bet will then be credited to your account and will be valid for a further seven days.

    Note that the free bet stake will not be returned with any winnings, though this is standard these days.

    KEY TERMS: Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Offer not available to customers registering on 14/04/2018. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

  • Betfred have a good number of football betting offers available to their existing customers, most notable their ever-popular Double Delight Hat-trick Heaven promotion which pays out at double/triple the odds on winnings first goalscorer bets if your player goes on to score two/three goals in the game.

    They also bring out betting offers for the biggest football events like the Euros and the World Cup and have occasional money back offers for Premier League or Champions League games too. Keep an eye on their promotions page and you should find something of interest on a regular basis.

  • As a very solid all-round bookie, Betfred have a great range of betting offers covering a wide number of sports, with horse racing, rugby, American football, basketball and snooker often appearing amongst their promotions, often in the form of money back offers.

    Betfred also have a habit of paying out early on big betting markets (such as the Premier League winner) – something that has cost the bookmaker in the past when they paid out on Man United to win the league when they were five points clear with seven games left… only for them to lose it to bitter rivals Man City! Still – it was great for punters who backed United!

  • Betfred are one of the great British bookmakers who have made the transition from the high street to the internet, and they have done it very well! Having started out in Salford in the 1960s, the brothers Peter and Fred Done expanded their betting shop empire before embracing telephone and internet gaming.

    Now Betfred is a global gambling conglomerate that incorporates a range of betting products, but the company still holds to its principles of offering good value odds, having a wide range of markets and treating their customers with respect.

Betfair Free Bet and Review

  • Betfair free bets and offersBetfair offer various free bets in both the Sportsbook and the Exchange and whilst these vary from time to time they are usually around the £20-£30 mark and have fairly standard terms, with the stake not returned, low or no minimum odds and taking the form of a 100% match on your first paid bet.

    Their current sportsbook welcome offer is the Betfair £100 in Free Bets offer, giving new customers the chance to claim five £20 free bets.

    New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

    KEY TERMS: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. 18+, T&Cs apply.

    In the Sportsbook look out for the odds enhancements for new customers available instead of a free bet but sometimes much more lucrative.

  • Betfair are a British company and whilst they cover most sports, football is their bread and butter. There is Money Back Extra on a range of live games, Acca Insurance (both match odds and BTTS) and regular promotions for big cups and games too.

  • Betfair, especially in the Sportsbook, offer a wide range of further promotions across a range of sports for existing customers.

    Money Back Extra is available on other sports, including rugby, whilst the Price Rush and 50% Cash Out Bonus are great to use on both football and other sports.

    With odds enhancements, cash back deals and improved each way terms on the big events there is an offer for everyone!

  • Betfair was initially a pioneering betting exchange, being founded in 1999, launching a year later and rapidly becoming the dominant exchange in the market.

    Whilst their Exchange product is still a big feature, since 2013 they have increasingly been focussing on the Sportsbook, whilst their casino, bingo, poker and games products are also top drawer.

    They are a huge British company, wholly safe and secure, licensed and regulated in a number of countries but chiefly Malta, where many of their staff are based, and one which we cannot recommend highly enough.

William Hill Free Bet and Review

  • William Hill Free BetsWilliam Hill allow new customers to claim £30 in free bets when they join using Promo Code C30 and place a bet of £10.

    This 300% matched free bet offer requires you to place your £10 qualifying bet at odds of of least 1/2 (1.50 in decimal odds). You’ll then be given three £10 free bets which are valid for 30 days from the date of issue, which you can use as you please!

    KEY TERMS: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. 18+. T&Cs apply.

  • William Hill have a fine ranging of betting offers for football punters. Fans of accumulator betting are particularly well catered for: you can earn a £5 free bet EVERY WEEK when you place £20 or more on football accas on selected leagues/cups. Not only that, Hills’ acca insurance means that if your 5+ fold accas are let down by just one match, you will get your stake refunded as a free bet of up to £50!

    Add to that the Super Sub promo (which rolls your first/last/anytime scorer on to the player who comes on for yours if your man is substituted!) and the regular football price boosts, and you have a very fine football betting bookie!

  • A bookie of the size and stature of William Hill clearly has the resources necessary to offer a wide range of markets on just about any sport you can think of. They also have regular betting offers and promotions for sports other than football.

    For instance, fans of the horses or dogs can enjoy Best Odds Guaranteed on all UK and Irish races. This means that if you decide to bet early and the starting price is higher than the odds your took, you’ll still be paid out at the higher odds if your horse or dog wins.

    WHTV also offers live streaming of a wide range of sports including horses and dogs. And you will also find regular offers and promotions for big events in golf, tennis, cricket, rugby and American football.

  • William Hill are one of the oldest and most respected of all the world’s bookmakers. They have literally decades of experience, both as a High Street bookie and, latterly, as a telephone and then online bookie.

    With a highly professional operation, Hills have every base covered when it comes to security, fairness, great value and betting offers and it is no surprise that they have a very loyal fan base of punters. Why not check them out and see what you make of them? 

Picking a Good Betting Site for Football

When it comes to deciding which bookie to place your football bets with, there are a number of factors to consider. What you deem to be most important depends on your attitude to risk, as well as how, why and when you bet, not to mention what type of punter you are.

Best Football Betting Sites

As said, we only work with a relatively limited number of bookies. That’s because we only recommend bookmakers we have used personally. We only like to bet with big names that we know can be trusted 110%.

As such, all the betting sites we feature score very highly in all of the following areas:

  • Trust, honesty and fairness
  • Odds and range of markets
  • Ongoing offers for existing customers
  • Site design and usability
  • Mobile site/app
  • Free bet or welcome offer/bonus
  • Extra features such as streaming and in-play options


Details of promotions and bonuses and betting odds quoted are correct at the time of publishing and are subject to change. 18+ Gamble Responsibly.