Ladbrokes History

If you ask the average person in the street to name a betting company, there’s a fair chance they will come back to you with the answer of “Ladbrokes” – certainly if you are to ask that question in the UK. But how did this well-known gambling company come to such prominence?

From relatively humble beginnings well over a hundred years ago, the company grew slowly but steadily to begin with. But it has now long been established as one of the dominant forces in the UK high street betting market.

It hasn’t been all about the high-street though. Ladbrokes is a thoroughly modern betting company and certainly hasn’t been left behind during the relatively recent boom in online gambling.

Whether it’s horse racing, sports betting, poker, bingo or casino gaming which floats your boat, Ladbrokes has all bases covered, be that in the traditional bricks and mortar shops, or in the modern online and mobile betting environment.

So how exactly did the company grow from the brainchild of two gentleman way back in 1886 into the global gambling behemoth it is today? Here we take a look at the timeline of one of the betting world’s biggest success stories.

1886: Company Founded

The Ladbrokes company can trace its origins way back to 1886, when two gentlemen by the names of Schwind and Pennington joined forces. The basis for the initial business model of the Scwhind and Pennington endeavour was a far cry from that employed by the company today – being predominantly based upon the training and backing of their own horses. The base for these operations being a certain Ladbroke Hall in Warwickshire.

1902: All Good Companies Need A Name

It wasn’t until 1902 that the company was first given the title which has become so synonymous with the UK betting scene, and the man to be credited with the naming of the operation was one Mr Bendir who joined the operation in 1902.

More of a bookmaker by trade than either Scwhind or Pennington, Bendir not only decided that the Ladbroke of Ladbroke Hall would make a suitable title for the still fledgling firm, but he was also be seen as responsible for changing the focus of operations, as the business moved more towards laying bets rather than placing them. 1902 also marked the year when the base for the company’s operations first shifted from Warwickshire to London.

Being based in London it isn’t too surprising that the company targeted the capital city – and in particular its booming clubs such as Whites and The Carlton – for its early clientele. This approach contributed greatly to the early success of Ladbrokes, with the elite and members of the aristocracy featuring prominently amongst its list of customers.

1919: The First Lady of Ladbrokes

It wasn’t all about the gentleman’s clubs of London though, with the company also looking to attract custom from British racecourses. The face of this side of the business was a lady by the name of Helen Vernet. It was relatively unusual to see a female in such a position at the time – so unusual in fact that Helen Vernet was the first ever female licenced on-course bookmaker in Britain.

Mrs Vernet was to become a part of the furniture at Ladbrokes, being made a partner in the firm in 1928, and continuing to work shortly before she passed away in 1956 at the age of 80.

1956: Purchased By Mark And Cyril Stein

1956 was certainly a pivotal year in the future of Ladbrokes. Not long after the death of Helen Vernet – and driven by falling business, due in part to the post-war economic climate – the decision was taken to sell the company.

The proud new owners of Ladbrokes at the time were the uncle and nephew combination of Mark and Cyril Stein. The purchase price of £100,000 would soon be looking like a very shrewd piece of business indeed.

1961: Betting Shops Legalised

This was a real watershed moment not just for Ladbrokes, but for the British betting industry as a whole. Under the Steins’ ownership and management, Ladbrokes were one of the companies to most fully recognise and realise the potential of this new development.

Opening their first betting shop in 1962, the company employed the strategy of reinvesting profits into the acquisition of an increasing number of premises, and by 1967 had around 50 betting shops throughout Britain.

1964: Major Stake In The Dragonara Palace in Malta.

This marked the first real sign that the company was prepared to diversify its interests, with this relatively small-scale investment into the hotel/casino business being an early pointer as to what would follow on a far greater scale.

1967: Floated On The London Stock Exchange

Ladbrokes went public in 1967 with an initial listing of just 50p per share. Anyone who got in early would likely soon have realised they were onto a winner, as the floating of the company on the London Stock Exchange also signalled the beginning of a period of rapid expansion for the firm.

By 1973 the Ladbrokes betting shop empire had grown to 1135 premises, with the company also becoming ever more adventurous with their new acquisitions with new ventures including London-based casinos, real estate, hotels and more.

1972: Acquires London & Leeds Development Corporation

This signified Ladbrokes’ first major move into the real estate market, granting the company property-based interests in the United States in addition to major European cities such as Paris, Amsterdam and Brussels.

1973: Opens First Hotels of Their Own

Starting on a relatively small scale, with just three properties, this soon developed into a successful chain of quality hotels, which no doubt contributed to the company’s future expansion into this sector.

1975: Purchases Lingfield Park

Given the firm’s equine-based origins, and subsequent move into real estate, the purchase of the Surrey track seemed a natural fit.

1976: Purchases Seven Greyhound Stadia

Having been supporters of Greyhound Racing through sponsorship since the 1960’s Ladbrokes increased its presence and backing of the sport with the purchase of the tracks at Perry Barr, Brough Park, Crayford and Bexleyheath, Leeds, Gosforth, Willenhall and Monmore.

1979: Casino Scandal

The company certainly felt the benefit of its increasingly diverse portfolio in 1979, when its London-based casino business was dealt a hammer blow.

Found guilty of illegal marketing practices involving the bribing of police officers with the aim of attracting high rollers, all four of the Ladbrokes-owned casinos in the capital were closed, wiping away an estimated 40% of the company’s profits.

1984: Moves into Belgian Market

Ladbrokes purchased Belgian betting shop chain Le Tierce S.A, immediately making itself a major player in the country’s racing and betting industry.

1985: Purchase of Detroit Racecourse

The acquisition of the Michigan venue marked the company’s first major foray into the US racing market.

1986: Dutch Delight

The company had reason to celebrate in 1986 when they were awarded the exclusive rights to open off-track betting shops in the Netherlands.

1986: Texas Homecare Added to the Portfolio

Yet another string was added to the bow with purchase of this DIY store operator.

1986: Formation of SIS

In partnership with other major UK bookmakers, Ladbrokes helped to form Satellite Information Systems (SIS), a television company with the aim of transmitting horse and greyhound racing into UK Betting shops.

1987: Acquired Hilton International

Having dipped its toe into the hotel industry, Ladbrokes took the plunge in 1987 when paying £645 million to the Allegis Corporation for 91 Hilton Hotels spread across 44 countries. The deal also gave Ladbrokes the rights to the Hilton Brand outside of the USA.

1988: Purchases The Meadows Racetrack

The addition of this Pittsburgh venue acted to cement the company’s foothold in the USA.

1989: Buys Vernons Pools

The purchase of one of the UK’s biggest football pools betting operators acted to expand the Ladbrokes betting portfolio still further.

1989: Purchases Golden Gate Fields

Not content with the recent purchase of The Meadows, Ladbrokes moved into the San Francisco market with the additional acquisition of this track.

1994: Stein Retires – First Company Press Conference

Following 37 years at the helm, Cyril Stein stepped down, with Joe Jackson taking over as chairman and Peter George as Chief Executive. The pair promised to conduct Ladbrokes business in a far more open manner, leading to the company’s first ever press conference in the same year.

The new management hierarchy led to a new focus, with Ladbrokes beginning to concentrate more on the gambling and hotel side of the business. Texas Homecare was sold off, together the majority of the Ladbroke’s property portfolio – with this arm of the company finally closing for good in 1997.

1994: Back in the Casino Game

Having refocussed on gambling, the time was ripe for Ladbrokes to move back into the casino business. Three London clubs were initially purchased from City Clubs Ltd for a total of £50 million.This was followed by Ladbrokes opening its own casino in the capital; the additional purchase of the Barracuda Club from Stakis Internationall; and further ventures into the Colorado and South African gaming markets.

1997: Snaps Up A. R. Dennis Chain

The purchase of the 114 A.R. Dennis betting shops for £31.3 million took the company’s total in the UK to 1,925 at the time.

1998: Brief Purchase Of Coral

Ladbrokes next purchase of a competitor was on a far grander scale, but unfortunately ran afoul of the Monopolies and Mergers Commission. Having paid Bass Plc £363 million for Coral’s 891 betting shops, Ladbrokes were almost immediately ordered to sell them due to anti-competitiveness laws.

Ladbrokes did retain a total of 59 of these Coral shops in Jersey and Ireland, with the rest being sold on to Morgan Grenfell Private Equity for £390 million in 1999.

1999: Purchases Stakis Hotels and Renames Itself The Hilton Group Plc

Having been foiled in one major purchase in the gambling sector, Ladbrokes were more successful with their next hotel venture. Snapping up Stakis Hotels for £1.2 billion, the company gained a further 52 hotels and 22 casinos, with the hotel arm of the firm now accounting for 80% of its assets.

Reflecting this shift towards the hotel sector, the company opted to renames itself as Hilton Group Plc at this time.

1999: European Focus

Having not achieved the desired results in its ventures further afield, Ladbrokes opted to focus its gambling related ventures solely on Europe. Subsequently the racetracks and casinos in the USA and bingo and betting operations in South Africa were sold off by 2001.

2000: Casinos Go to Coral

Further restructuring came with the sale of Ladbrokes’ 27 UK based casinos to the Gala Coral Group in the year 2000.

2005: And Hotels Back To Hilton

19 years on from its initial £645 million purchase of 91 hotels from Hilton Hotels Corporation, Ladbrokes sold its entire hotel division to that same company for a whopping £3.3 billion. Following this hotel sell-off the company reverted back to the Ladbrokes Plc branding.

2007: Pools Passed On

Next to go was the Pools business which was sold to Sportech one year after the shedding of the hotels.

2007: Advertising Backlash

Following the relaxation of the UK gambling laws in 2005, it was now permitted for gambling companies to run television advertising campaigns. Ladbrokes adverts containing a number of ex-professional footballers – including the ever popular Chris Kamara – became the first to be complained against to the Advertising Standards Authority (ASA) in 2007.

The complaints of the easily offended were ultimately found to be unwarranted though, with the company being cleared by the ASA, both in 2007. A later case in 2009 wasn’t so fortunate.

2013: Buys Betdaq

Ladbrokes purchases Ireland based betting exchange Betdaq for €30 million.

2013: Launches Mobile Sportsbook App

First version of the Ladbrokes Sportsbook App is launched on the Mobenga platform.

2014: LBApuestas Terminated

Having previously traded in Spain under the LBApuestas brand, Ladbrokes terminate this company and opted instead to create a website in a joint venture with the Spanish company Cirsa.

2014: Going Down Under

Ladbrokes makes a move on the Australian betting market with the purchases of Bookmaker.com.au for £13 million and Betstar for £12 million.

2015: Big Merger Talks Begin

Having initially been thwarted with its purchase of Coral back in 1998, talks aimed at a possible merger began 17 years later. If successful, the merger of Ladbrokes with the Gala Coral Group would create Britain’s biggest bookmaker – made up of over 4,000 betting shops and 30,000+ employees.

2015: Major Website Redesign

This was generally viewed to be a huge success, providing a slick, modern update to the Ladbrokes experience online.

2015: The Grid card launched

Ladbrokes launches “The Grid” loyalty card, enabling customers to qualify for rewards including free bets and non-gambling related special offer, whether they were betting in-shop or online.

2015: Supporting Scottish Football

Ladbrokes agrees to sponsor the Scottish Professional Football League in a deal which eventually comes to an end in the 2019/20 season.

2016: Purchases Gala Coral

The merger then finally did go through in 2016. Not without the Monopolies & Mergers Committee having its say once again though. In order to comply with competition laws, it was necessary for in the region of 350-400 shops to be first sold off.

With Betfred and Stan James stepping in to purchase most of the sell-off shops, the merger finally concluded on 2nd November 2016 – the new company going under the name of Ladbrokes Coral Group plc. Whilst essentially a single major company, both the Ladbrokes and Coral brand names were maintained both on the high street and online.

2017: Sponsors Newbury Showpiece

Following the end of the longest running race sponsorship arrangement in the game, Ladbrokes stepped into to back the race formerly known as the Hennessey Cognac Gold Cup, with the contest being retitled as the Ladbrokes Trophy.

2018: GVC Takeover

March 2018 saw the Ladbrokes Coral Group become the latest company to fall under the umbrella of the global gaming giant GVC Holdings. Already owning the likes of bwin, sportingbet, partypoker and many more, GVC Holdings added the newly merged company to its portfolio in a deal reportedly worth up to £4 billion.

2018: Ominichannel with Playtech

March 2018 proved to be a big month for Ladbrokes – now Ladbrokes Coral – with the company achieving its omnichannel goals through an endeavour with software provider, Playtech, enabling single account functionality across retail, mobile and online.

2018: £1 Million Compensation.

Ladbrokes runs into trouble with problem gambling. Reportedly paying up to £1 million in compensation to those affected by a reckless individual who used business funds to fund his addiction.

2018: Darts Sponsorship

Ladbrokes announces a four-year deal for the sponsorship of a number Professional Darts Corporation events.

2019: Big Fine

Worse was to follow in 2019, with the company being fined £5.9 million for past failings in regard to anti money laundering and social responsibility.

2019: Sponsors King George

It wasn’t all negative for Ladbrokes in 2019, with the company further advertising its support for horse racing with the sponsorship of the highly prestigious King George VI Chase at Kempton.

Expired Offers

Please note - the following offers have expired and are no longer available.
Expired: Ladbrokes 40/1 England Offer: 40/1 England to Beat Sweden
6 July 2018 - Expired

Ladbrokes 40/1 England to beat Sweden Offer, plus other bookie offers, betting tips and preview for Sweden v England on Saturday 7th July 2018

England manged to win on penalties at the World Cup for the first time on Tuesday as they edged past Colombia. That set up the World Cup quarter final against Sweden, who got the better of Switzerland by a goal to nil. If you think Gareth Southgate's men can win this one, then Ladbrokes have a fine offer for you:

Ladbrokes England Offer: 40/1 to Beat Sweden World Cup Quarter Final

The offer is open to new customers only, has a max bet of £1.00 and pays out in free bets. Check out the other Sweden v England offers below for some other great deals as well as our preview of the Sweden v England quarter final!

Ladbrokes 40/1 England Offer: Significant Terms

  • 18+. New UK+IRE players only. Time limited. Use "ENGLAND". Deposit & player restrictions. Minimum deposit £5. First bet £1. Winning bets paid in cash at normal price. Enhanced odds paid in £5 free bets credited within 24 hours, valid for 4 days, stake not returned. Losing £5 free bet excludes Grid customers. T&Cs Apply.

Sweden v England Betting Offers and Tips – England Back in Last Eight

England are back in the quarter-finals of the World Cup for the first time since 2006. The golden generation came up short with a tough draw in Germany, but the new kids on the block can go one better with a victory over Sweden on Saturday. Will this be yet another heroic display from Gareth Southgate and his team?

Sweden v England Betting Tips

Odds correct at the time of writing and are subject to change.

Sweden v England Preview – Three Lions Continue to Progress

There were a few positives for England to take from their brilliant start in the World Cup. The headline was obviously a rare penalty shoot-out victory, which ended years of hurt to bring them in to the last eight. However, that’s not all that Southgate managed to change. The way England started the game, passing the ball around and interchanging positions, was a refreshing change for the Three Lions. This is far from the limited golden generation, this team can pass a ball.

England overall look much better equipped for tournament football. They head into this quarter-final knowing that they can control the tempo. While Sweden have proved themselves capable during their impressive run to the last eight, this isn’t a clash for the Three Lions to fear. The Swedes should be a challenge, but England are deserved favourites after their latest display.

Relevant Stats, Injuries and Suspensions

Southgate has a few injury concerns on his mind ahead of this quarter-final. Jamie Vardy was unable to take a penalty against Sweden due to injury, and he’s ruled out on Saturday. He could be joined by Tottenham pair Dele Alli and Harry Kane, who each looked uncomfortable at stages during the Colombia clash. However, they’re both expected to feature.

Sweden v England – Can England Match Italia 90?

England come in to this clash at 19/20 with Betfair to seal another victory, while Sweden are 18/5 with Coral to progress to the last four. The Three Lions are aiming to make the sems for the first time in 28 years, while their last semi-final in any tournament was at Euro 96, in England. This could be a huge moment for English football, but England’s defence is a worry.

The Three Lions have now conceded in every game in Russia, while Sweden haven’t failed to score so far. We expect them both to find the back of the net on Saturday, while England should expect more going forward with Harry Kane up top. We’re backing over 2.5 goals at 6/4 with Bet365, while we’re backing Kane to strike in this game. He’s hit the back of the net in every game as captain, and after six goals in three World Cup games he’s in great form. Kane looks like value in our eyes at 11/10 with BetVictor.

Expired: Ladbrokes 50/1 Enhanced Odds Offer - England to beat Colombia
2 July 2018 - Expired

Kane to Score 50/1 Ladbrokes Offer: 50/1 Enhanced Odds England to qualify against Colombia - Tuesday 3rd July 2018!

New customers to Ladbrokes can claim a fantastic 50/1 betting offer for the England v Colombia World Cup clash on Tuesday evening. Join Ladbrokes and get enhanced odds of 50/1 on England to qualify for the quarter finals - the offer will pay out if England win in 90 minutes, after extra time has been played or even if they scrape through on penalties!

Ladbrokes England 50/1 offer to beat Colombia World Cup 3 July 2018

There are loads of World Cup offers and all our normal free bets are also available. However, with England looking good so far (Belgium game aside), this 50/1 promo from Ladbrokes takes some beating!

Key Facts of 50/1 England Offer

The main points to note:

  • New Ladbrokes customers only aged 18+, resident in UK or Ireland
  • £1 max bet
  • Winnings paid in cash for the stake and standard odds but free bets for enhanced price
  • Minimum deposit is £5 when you join
  • Use promo code ENGLAND to claim 50/1 offer
  • Limited time offer
  • Free bets are valid for four days once credited
  • Get a £5 free bet if 50/1 bet doesn't win
  • Other T&Cs Apply

England have a great opportunity in this World Cup due to Spain getting knocked out of their side of the draw... but they need to beat Colombia, and we think they will.

Ladbrokes 50/1 England v Colombia Offer: Main Terms and Exciting Legal Stuff

Ladbrokes are one of the oldest, biggest and best betting sites in the world. There is a simple and brilliant offer. However, please ensure you read and understand the full terms and conditions which can be found at the Ladbrokes website. Here's the fun legal stuff we're obliged to tell you!

Fun Legal Stuff - 18+. New UK+IRE players only. Time limited. Use "ENGLAND". Certain deposit types and cash out excluded. Min deposit £5. First bet £1. Winning bets paid in cash at normal price. Enhanced odds paid in £5 free bets credited within 24 hours, valid for 4 days, stake not returned. Losing £5 free bet excludes Grid customers. T&Cs Apply.

Colombia v England Betting Offers and Tips – England Set for Crunch Decider

England made it through to the last 16 in second place in Group G, like many were clamouring for. However, there’s no sign of this easy route to the final quite yet, with Colombia up next in the second round. While the wisdom is that second will pay off down the line, can England survive in the competition long enough to enjoy that success? They have a tough game in store against the Colombians; a side who were quarter-finalists four years ago.

  • Both Teams to Score - 6/5, Coral
  • 1-1 Draw - 11/2, BetVictor

There was a great irony in England’s debate over preferred quarter-finalists. The Three Lions may have started well, but they have got an awful record in knockout football of late. It 2006 when they last won a knockout game, so it’s a bit soon to be trying to hand pick quarter-final and semi-final opposition quite yet. Claiming a first knockout round victory is a possibility this week, but the Three Lions also have to be wary of their recent history at major tournaments.

England did finally produce the kind of football which could win a knockout game. While they disintegrated against Iceland and slogged against Italy in 2012, this side looks fresh and exciting. If they can avoid the burden of history, then they certainly have a chance here. One thing that is going for them is Colombia’s ranking of 16th in the world. England are without a competitive win against a side above them in the rankings since the 2002 World Cup, but that’s not one worth worrying about here.

Relevant Stats, Injuries and Suspensions

England are set to welcome back Dele Alli, while they’ll revert to a full strength team. After making eight changes against Belgium, expect the Three Lions to be well rested ahead of this crunch game. On top of that, Colombia have been dealt a blow, as James Rodriguez is an injury concern.

Colombia v England – Expect Goals as Defences Struggle

England have impressed in Russia, but they’re also without a clean sheet so far. Their back three still hasn’t been properly tested by a quality forward, Falcao will surely do that. The Colombians do have creative talent outside of Rodriguez, so there are worries for Southgate’s men. On a more positive note, England start with Harry Kane up front again, who has yet to fail to score as England captain. The Tottenham forward should find the net here, and we see England scoring. However, we do think their defence and recent tournament record will play a part. That has us backing both teams to score at 6/5 with Coral, and a 1-1 draw in 90 minutes at 11/2 with BetVictor.

Expired: Ladbrokes 25/1 Yellow Card Offer: 25/1 ANY Booking
13 June 2018 - Expired

New Ladbrokes customers can claim enhanced odds of 25/1 if there is a yellow card in the Russia v Saudi Arabia match at the World Cup, 14 June 2018!

The opening match of the 2018 World Cup is going to be fast and frenetic and we predict plenty of goals, action and bookings. Join Ladbrokes and you can get huge boosted odds of 25/1 on there being a booking at any point in the game as tournament hosts Russia take on Saudi Arabia!

Ladbrokes 25/1 Yellow Card World Cup 2018 Offer

In other words, the first time the ref produces a card, you’ll land this 25/1 winner. You need just one or more yellow cards for this bet to win. Given both side will be more than eager to get off to a winning start at the World Cup and will be going for every challenge, it’s hard to imagine there won’t be at least one yellow.

Key Terms - 18+. New UK+IRE players only. Time limited. Use "YELLOW". Certain deposit types and cash out excluded. First bet £1. Winning bets paid in cash at normal price. Enhanced odds paid in £5 free bets credited within 24 hours, valid for 4 days, stake not returned. T&Cs Apply.

25/1 Ladbrokes Yellow Card World Cup Offer

You can see the legal jargon above or full Ts and Cs at Ladbrokes. However, for a step by step guide on how to claim this 25/1 booking offer, read on.

  • Join Ladbrokes with promo code YELLOW
  • Only available to new UK or Irish customers aged 18 or above
  • Deposit £5 or more and bet £1 on special 25/1 yellow card markey
  • Enhanced odds of 25/1 applies to specified match only
  • You’re a winner when a yellow card is shown at any stage of the game (90 minutes plus injury time)
  • Standard odds and stake paid straight away as cash and bonus winnings paid as free bets
  • Free bets last for 4 days once issued
  • Free bets are stake not returned
  • Get a £5 Ladbrokes free bet if no yellow in the game

All in all this is top deal. The odds are there being a yellow card in the game aren’t quoted by most betting sites. However, it would be HUGELY odds-on, given you can back no booking at 50/1!

What’s more, you can’t really lose. The maximum stake is £1, meaning that if the game does end without a booking you’ll only lose £1. However, in that unlikely scenario you’ll still get a £5 free bet from Ladbrokes.

So, if you don’t have an account with Ladbrokes why not get one and claim this offer? £25 in free bets if there is a yellow, £5 if not. Not bad from a quid we reckon!

Russia v Saudi Arabia Tips and Odds

Check out our Russia v Saudi Arabia Tips and Offers piece for more information about the game. This is a huge game in the context of Group A and the hosts are clearly the faovurites to get the victory. Having said that, the Saudis have performed well in recent friendly matches and will be up for a real battle in this opener.

We think backing both teams to score looks a solid betting option in this one at 17/10 with Ladbrokes, but clearly the best betting option has to be the 25/1 with the same bookie for the ref to show a yellow card at some point in the game!

Expired: 33/1 Ladbrokes Any Goal Enhanced Odds Offer
30 May 2018 - Expired

Ladbrokes’ 33/1 Any Goal Promotion Offers Enhanced Odds of 33/1 a Goal is Scored in England v Nigeria!

England host Nigeria on Saturday and you can get 33/1 on a goal being scored with this great Ladbrokes promotion!

The normal odds on this one being 0-0 are 19/2 (Unibet) and the odds on over 0.5 goals are 1/14 (Ladbrokes). That means this price boost is taking your odds from 1/14 to 33/1 and that’s crazy value!

If you don’t have an account at Ladbrokes click the button below to claim your 33/1 offer. Alternatively, read on for more info on the promotion and the game.

Key Terms - 18+. New UK and Ireland players only. Time limited. Use promo code "GOAL". Certain deposit types and cash out excluded. First bet £1 (maximum stake at 33/1). Winning bets paid in cash at normal price. Enhanced odds paid in £5 free bets credited within 24 hours, valid for 4 days, stake not returned. Ters and conditions apply.
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Ladbrokes 33/1 Goal Offer England v Nigeria

 

Ladbrokes 33/1 Any Goal Promo – England v Nigeria, 2 June 2018

As said, this is a HUGE odds enhancement, with 33/1 amazing value. Claiming the offer is dead easy too:

  • Join Ladbrokes with 33/1 code GOAL
  • New UK/Irish customers only, aged 18 and over
  • Bet £1 on special 33/1 any goal market
  • If a goal is scored get stake and normal odds paid in cash
  • Free bet tokens then boost your winnings to 33/1
  • These free bets are credited within 24 hours
  • Free bets are valid for 4 days and stake not returned
  • If game ends 0-0, you get a £5 free bet anyway!
  • Limited time offer – see Ladbrokes for the full Ts and Cs

This offer really is top value. The odds of over 0.5 goals are 1/14 as said. That means the bookies think there is a around a 95% chance of the game having at least one goal. That means, more than likely, you’ll end up with £33 of free bets. From a risk of just £1, we’d say that’s a pretty good deal!

However, this promotion is even better, because the “risk” of £1 isn’t even really a risk. That’s because Ladbrokes will give you a £5 free bet in the unlikely event that the game finishes without a goal!

Ladbrokes – Worth Joining?

Ahead of the 2018 World Cup, this is a brilliant offer to claim and join Ladbrokes, one of the oldest, biggest and best football betting sites around.

The standard welcome offer at Ladbrokes is a 100% free bet up to £50 and you can claim that if you prefer. However, this 33/1 offer is just perfect if you’d prefer a low risk, small stakes option.

Either way, once you have joined Laddies, you’ll be in for loads of great benefits.

  • Brand you can trust - Ladbrokes are a British high street giant and you can trust them 100%
  • Great mobile site - the mobile site and/or app are easy to use and work really well
  • Good odds - in our experience Ladbrokes offer odds above many rivals
  • Offers and promotions - Ladbrokes offer loads for existing customers, such as acca insurance, odds boosts and cashback offers
Expired: 40/1 Man United Ladbrokes Offer: 40/1 Man United to Score against Saints
16 May 2017 - Expired

Claim Ladbrokes' odds of 40/1 on Man United to score a goal against Southampton on Wednesday 17th May 2017 – New Customer Offer

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Ladbrokes are on a roll when it comes to great enhanced odds betting offers this week, and their latest is well worth grabbing if you missed the others:

Claim odds of 40/1 on Manchester United scoring against Southampton on Wednesday evening.

This offer is available to new customers only, so if you already have a betting account with Ladbrokes, you won’t be able to claim this. (If that’s the case, check out our Football Free Bets page for other fine offers!)

The maximum bet is £1.00, you need to deposit at least £5.00 and the winnings are paid out in free bets. Note that you’ll get your stake back as a free bet if the Red Devils fails to find the back of the net!

Ladbrokes 40/1 Offer: Main Terms and Conditions

As always, we recommend you familiarise yourself with the full terms and conditions on the Ladbrokes betting site, but here are the main terms to note.

  1. This is a New Customer Offer, so if you already have a Ladbrokes betting account you cannot claim it
  2. To claim you must JOIN LADBROKES and make your first bet a £1.00 wager on Man United to score against Southampton on Wednesday 17th May 2017
  3. If Manchester United score at least one goal, you’ll be paid out in cash to the standard odds (approximately 1/8 at the time of writing), and then the rest will be paid in free bets
  4. If Manchester United fail to score a single goal, you’ll have your £1.00 stake refunded as a free bet
  5. Free bet stakes are not retuned with any winnings

Will Man United score a goal against Southampton – 17th May 2017

Yes, they will. That’s our prediction anyway. The reason: the Europa League final.

Yes, Jose Mourinho has made no secret of the fact that he and the club are prioritising the big match against Ajax above their remaining Premier League matches and as such he is likely to rest some players. But this means that Wayne Rooney – who is unlikely to make the starting line-up for the final – is likely to start, as he did against Spurs the other day. The England captain will be doing all he can to try to force his way into the first team for the Europa game, and he won’t be the only one.

Other players who are no doubt possessing of talent but for whatever reason haven’t caught the affections of Mourinho will be putting in the effort to get into his plans.

We feel this will make the match something more than a meaningless end of season kick about, and we certainly feel the Red Devils will be going all out for the victory. When the sides met at Old Trafford in August it ended 2-0 to United, and we could see it going a similar way again given that the Saints have been inconsistent to say the least recently.

So, in short, we feel this offer of 40/1 on Man United to score against Southampton is well worth grabbing, so get involved if you haven’t already got a Ladbrokes betting account!

Expired: Ladbrokes 12/1 Spurs to Beat West Ham Enhanced Odds Offer
4 May 2017 - Expired

Ladbrokes 12/1 West Ham v Spurs Offer: Tottenham 12/1 to Beat West Ham, 5 May 2017

It’s a London derby on Friday night and you can get enhanced odds of 12/1 on Spurs beating West Ham. The standard odds are 2/5 so 12/1 is a massive odds boost.

This Ladbrokes offer is for new customers only and the maximum bet is £5. You can’t really lose either. That’s because if Tottenham don’t topple the Hammers, you get your money back as a free bet!

Click the button below to claim this offer and potentially land the easiest 12/1 winner of your life!

Terms and Conditions for 12/1 Spurs Ladbrokes Offer

We’re too busy betting and swotting up on stats to tell you the full Ts and Cs for this offer. If you want the small print, you can find that at Ladbrokes before you join and claim your 12/1 enhancement.

However, what we do have here are the important bits. If you just want the key info to know if you’re eligible for this and to see if the promo is for you, we’ve got you covered.

  • Join Ladbrokes via a promo link on this page
  • New customers only
  • Bet £5 on Spurs at 12/1
  • Spurs win: get paid stake and normal odds in cash, free bets for bonus odds within 24 hours
  • Spurs don’t win: get your £5 back as a free bet

Five Reasons we Think Spurs will Beat West Ham on Friday Night

As said, you can’t really lose with this one, because even if Pochettino’s men don’t win, you get a free bet. However, clearly £60 (more or less) in free bets is better than a fiver. So, will Spurs win? Given the visitors are priced at best normal odds of 2/5 the bookies think so. And here are five reasons we agree.

  1. Motivation - West Ham have 39 points and are, essentially, safe. They have nothing to play for. In contrast, Tottenham can move to within a point of Chelsea with a win.
  2. Class - Spurs have almost twice as many points as the Hammers and there is a reason for that
  3. Form - The visitors have nine league games in a row: the Hammers have won one in 11
  4. Home and Away - Spurs have dropped just two points all season away against bottom half sides. West Ham have collected just two points at home to top eight teams
  5. Who needs a fifth reason? - Odds of 12/1 are all the reason you should need!

If you already have an account with Ladbrokes, note that Betfair offer 5/1 enhanced odds on Spurs too. The maximum bet is £10, winnings are paid in free bets. You also become eligible for the £100 Betfair Bundle!

Expired: Ladbrokes Man City v Man United Offer: 10/1 Man City or 16/1 Man United
26 April 2017 - Expired

Enhanced Odds Betting Offer for Manchester City v Manchester United: back City at 10/1 or United at 16/1 with Ladbrokes plus free bet refund if your bet loses – Thurs 27th April 2017

The Manchester derby on Thursday night is one of the most significant in years. Both sides are desperate to finish in the top four of the Premier League to qualify for the Champions League. Whichever side you fancy to win, Ladbrokes has a fantastic betting offer available to new customers:

The maximum stake permitted for this offer is £5, and the winnings are paid out in free bets. But note that you will receive a refund of your £5 stake as a free bet if your bet loses.

If you already have a Ladbrokes betting account you won’t be able to claim this offer (in which case check out our Man City v Man United Betting Offers article for alternative offers).

But if you haven’t yet signed up to Ladbrokes – who we rate as one of the best football bookies there is – now could be the perfect time to do so.

Manchester City v Manchester United Betting Preview – Thursday, 27th April 2017, kick off: 20.00

Standard betting odds

Manchester City are currently in fourth place in the Premier League table on 64 points, occupying the last of the four Champions League qualifying spots. Man United are hot on their neighbours’ heels, just one point and one place behind.

Jose Mourinho’s men have been in a rich vein of form recently, having not lost a league game since way back in October 2016 (against Mourinho’s former side Chelsea). With only six defeats in all competitions all season, there is no doubt that the Red Devils are not an easy side to beat.

Man City, of course, aren’t doing too badly. But it will be a bitter disappoint to many of their fans that Pep Guardiola has failed to win any trophies in his first season at the helm. He’ll be forgiven, of course, as the club looks ahead to bigger and better things, but would that still be the case were the Spaniard to fail to lead City to Champions League qualification?

Defeat in FA Cup semi final to Arsenal last weekend might well have shaken the City players. And how they react will be telling. It is notable that City have only managed one league win from nine against other sides currently in the top six. Of course, that win was against Manchester United (at Old Trafford back in September).

As such this match is very nicely set up and really and truly it could go either way. For us though, we would say the 16/1 on offer from Ladbrokes for United to get the win offers more appeal. United just have that little bit more momentum at present and despite being without Zlatan and others, we fancy they’ll sneak the win.

Expired: Arsenal 8/1 or Chelsea 9/1: Ladbrokes Enhanced Odds Betting Offer
22 September 2016 - Expired

A HUGE London derby deserves HUGE enhanced odds so join Ladbrokes and choose between 8/1 on Arsenal or 9/1 on Chelsea!

Arsenal host Chelsea on Saturday evening and Ladbrokes offer new customers big enhanced odds on either side. You can get 8/1 on Arsenal or 9/1 on Chelsea, with money back as a free bet if you call wrong!

Ladbrokes offer a 100% free bet worth up to £50 if you prefer, but these enhanced odds give you the chance for a much bigger win. Click the button below to claim your £50 free bet. Alternatively read on for more info on the 8/1 Arsenal, 9/1 Chelsea, enhanced odds promo.

Ladbrokes Offer: 8/1 Arsenal or 9/1 Chelsea, 24 September 2016

Ladbrokes are one of the biggest and best bookies around. With roots that go back to the 1800s they are also the oldest. As such they are a brand and name you can trust. There’s nothing to catch you out with this promotion.

The full terms and conditions are shown at the Ladbrokes site before you claim the offer. Here are the key facts though.

  • 8/1 or 9/1 odds only valid for new Ladbrokes customers
  • Max bet at enhanced odds is £10
  • Choose 8/1 on Arsenal or 9/1 on Chelsea
  • Winnings paid cash for the normal odds and free bets for the rest
  • Get your stake back as a free bet if you don’t win

So, with massive odds, the ability to choose which side you fancy AND the safety net of money back if you’re wrong, this is a great promo.

If you aren’t sure which side to opt for, just check out our Arsenal v Chelsea betting tips feature. Once you’ve decided just click the button below to visit Ladbrokes, join and claim these massive odds.

Arsenal v Chelsea Free Bets, Stats and Facts

If you don’t fancy the Ladbrokes deal or want to bet on the draw, 888sport have a great promotion.

When you join 888 you’ll get treble odds on your first bet. That means you can bet on Arsenal and the Blues to draw at treble odds of 39/5. That’s a shade under 8/1 and is massive value.

Maximum bet is £10, with winnings again a mix of cash and free bets.

Alternatively, check out our full list of free bets, all of which can be claimed by betting on this game.

Big Match Stats

  • Goal difference - only goal difference separates the sides coming into the game
  • Chelsea on top - the Pensioners have won six of the last eight league games against Arsenal
  • Liverpool - Liverpool beat both the Gunners and Chelsea by a single goal in London earlier on this season
  • Happy hunting ground - the Emirates is a happy hunting ground for Chelsea: they have taken 15 points from their last seven visits
  • VERY happy - Chelsea have also won at Arsenal in the Champions League, as well as their last two League Cup visits

Things look promising for Conte’s men, that’s for sure. Whatever you want to bet on though, if you don’t have an 888sport account you can get triple odds. That puts the odds in your favour so don’t miss out!

Expired: France to Reach the Final – 6/1 Ladbrokes Enhanced Odds Offer
7 June 2016 - Expired

Ladbrokes Offer Enhanced Odds of 6/1 on France to Reach the Final of Euro 2016

The big Euro 2016 kick off is almost here and France get us started against Romania on Friday night. Ladbrokes are offering great odds of 6/1 on France to make the final and given the shape of the draw, that’s a tremendous price!

The best normal odds on France winning Euro 2016 are just 16/5 (also with Ladbrokes), whilst the best odds on them making the final are 7/4 with Betfred, so 6/1 is clearly a brilliant bet.

If you don’t already have an account with Ladbrokes then just click the button below to claim this awesome offer or read on for more details.

Get Odds of 6/1 on France Making the Final of Euro 2016 at Ladbrokes

You can see the full terms and conditions of this 6/1 offer when you visit Ladbrokes but all you really need to know, we can tell you in three simple points!

  1. Join Ladbrokes and bet £10 on France to make the final
  2. Win – get paid cash for the normal odds and free bets to top up to 6/1 enhanced odds
  3. Don’t win – get your £10 back as a free bet to have another go

It really is that simple and with Ladbrokes one of the oldest, biggest and best football betting sites around you can rest assured that claiming the promotion and placing your bet is a doddle.

8/1 Germany Highest Scorers at Euros

If you’re not convinced by France then how about Germany to be the top goalscorer at Euro 2016? Ladbrokes will give you enhanced odds of 8/1 on that via the same link – not bad for a team that put seven past Brazil at the last World Cup!

5/1 Hat-Trick Scored at Euro 2016

You can also choose from a third offer with Ladbrokes, opting for 5/1 on a hat-trick being scored. With the expanded tournament there are some weaker sides playing and with players like Ronaldo, Bale, Lewandowski, Ibrahimovic, Lukaku and Muller on the pitch there are sure to be goals aplenty.

As with the 8/1 on Germany and the main 6/1 France offer, you’ll get your money back as a free bet if you don’t win, so you really don’t have anything to lose!

Will France Make the Final of the Euros?

Seemingly as ever at a major tournament, the hosts have been helped out by being given a great draw and this makes them a brilliant bet to make the final at the very least. Odds of 7/4 look good value, whilst 6/1 is a crazy price and Ladbrokes are taking a real gamble.

France are grouped with Romania, Albania and Switzerland in probably the easiest group. Should they win Group A, which seems almost certain, they would then face the third place side from Groups C, D or E. Obviously any of the third placed teams are likely to be quite poor and so it’s almost impossible to see France not at the very least making the quarters.

But this is where the draw gets really interesting, because should France make the quarters, they would then face the winner of Round of 16 Match 8, which would be between runner ups of Groups B and F. This means they wouldn’t have to face a group winner until the semis. Moreover, with Group B being England’s group and Group F featuring Portugal, Iceland, Austria and Hungary, their chances of making the semi finals at the VERY least look incredibly strong.

Ignoring the draw, France also have an immense record on home soil at major tournaments, winning the 1984 Euros and the 1998 World Cup. Throw in players like Lloris, Pogba, Kante, Matuidi, Giroud and Griezmann and you have a compelling argument for France. There is a reason why they are the favourites to win the Euros, let alone make the final!

Euro 2016 Ladbrokes Offers

As well as the three amazing offers detailed above, Ladbrokes also have plenty more to make them a great option for betting on Euro 2016. First off, if you’d prefer to claim a simple free bet, as opposed to an enhanced odds offer, then they have their standard £50 free bet available throughout the Euros.

You can get the full details of that freebie in our Ladbrokes review and claim the free bet by using code F50 when you first join. The promotion gives you a 100% matched free bet when your first bet is between £5 and £50 so it’s perfect for big bettors and newbies.

Ladbrokes Money Back Offer

Ladbrokes also have a fantastic offer that is available to new and existing customers for Euro 2016. Their money back promo applies to all British and Irish team games and gives you money back as a free bet on certain markets if the game ends in a draw. We predict quite a few draws involving these teams and so effectively this gives you a shot to nothing on correct score bets, first goalscorer and half time/full time markets.

With a maximum refund of £25 this is a cracking insurance policy and bets on 1-0 could be a great call in matches where you don’t see many goals, with the chance of a free bet refund if the game ends 0-0 or 1-1 (or any other draw).

Acca Insurance

Ladbrokes also have their great acca insurance on offer for the Euros (and the Copa America for that matter). Place a match odds acca with at least five selections and if just one match lets you don’t, acca insurance will kick in and you’ll get your stake refunded as a free bet. Another tidy insurance promo and more great value from a top bookmaker!