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Free Bets and Betting Bonuses from the Best Football Betting Sites

After years of trying out loads of different betting sites from around the world, taking advantage of thousands of pounds worth of free bets, we thought it was about time to publicise the freebies we feel are the best in the business.

Have a look at the ‘At a Glance’ summaries of each of the free bets or bonuses or carry on down the page to read a little about the types of free bet, any terms or conditions you should watch our for and – crucially – how to make the most of these bonuses.

Top Free Bets and Bonuses for Football Betting


PLEASE NOTE: From Thursday 12th April to Sunday 15th April 2018 most bookies will NOT be offering any kind of welcome bonus or free bets to new customers (due to the Grand National).


  • William Hill Free Bets
    • Bonus Amount: £30 in free bets (3x £10 free bets) when you join and place a £10 bet
    • Type of Bonus: 300% match of your first bet
    • Other Details: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
  • BetVictor Free Bets
    • Bonus Amount: £40 bonus when you join and bet £10 or more
    • Type of Bonus: Join, opt in, bet £10 and get £30 in free bets and £10 casino bonus
    • Other Details: Minimum odds of evens (2.0); free bets must be rolled over once; casino bonus must be rolled over 40 times; stake not returned with free bet winnings
  • Coral Bet £5 get £20 offer
    • Bonus Amount: £20 free bet when you join and bet just £5
    • Type of Bonus: 400% match of your first bet
    • Other Details: 18+, T&C Apply, Minimum odds of evens (2.0); no rollover requirements; stake not returned with free bet winnings, please Gamble Responsibly
  • Betfred free bets
    • Bonus Amount: £30 free bet AND 30 free spins when you join and place a £10 bet
    • Type of Bonus: 300% match of your first bet
    • Other Details: Minimum odds of Evens (2.0); stake not returned with free bet winnings; free bets valid for 7 days
  • Betfair Free Bets
    • Bonus Amount: £100 in free bets (5x £20 free bets)
    • Type of Bonus: Place five £10 bets, get a £20 free bet, then repeat four more times
    • Other Details: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Free Bets Information, Tips and Guidance

Free bets, like bookmakers, come in all shapes and sizes, and there are many factors which should be taken into account when assessing how good (or otherwise) a particular free bet offer actually is.

You should always ask the following questions when deciding whether to take advantage of a free sports betting promotion:

  1. How much is it worth?
  2. Is it completely free or just “free”?
  3. If it is a matched free bet, what percentage match is it?
  4. Are there any rollover requirements or are all the winnings mine for the taking?

So let’s look into each of those in a little more details.

How much is a free bet worth?

The bookie will almost always state explicitly the value (usually the maximum value) of the free bet they are offering new customers. They can range from £10 to a whopping £200 with some bookies and more or less everything in between.

Most free bets are “matched” in that you will need to place a real money bet with the bookie before you are credited with the free bet (more of which below). Note that you do not (always) have to opt for the maximum free bet amount. But to take full advantage it clearly makes sense to max out the freebies if you can.

Is the free bet completely free or just “free”?

Some bookies will offer a completely free – i.e. no deposit required – free bet, for instance occasionally some bookies will give new customers a completely free bet of £10 if they join.

But these no deposit free bets are few and far between and most bookmakers will now offer the aforementioned matched free bets whereby you must place a bet and then get rewarded with a free bet that comes as a percentage of the stake of your qualifying bet.

If it is a matched free bet, what percentage match is it?

Matched free bets can range from as little as 20% or even 10% to as high as 400%. The majority of bookies featured on this site offer matched free bets that are worth at least 100% of the stake of your first bet.

Are there any rollover requirements or are all the winnings mine for the taking?

Some bookies require you to bet through the bonus amount a certain number of times before you are permitted to withdraw your winnings, so always check whether this is the case before making your first deposit.

These requirements slightly lessen the chances of you seeing your winnings, but the way to play them is to use your free bets to back outcomes that you are confident will come in, rather than big odds outsiders.

Note also that hardly any bookies return the free bet stake with any winnings, so – for instance – if you place a £50 free bet on a team to win at odds of 4/5, you would receive just £40 if it comes in (rather than the £90 you would receive if you use £50 of your own cash as the stake).

Why do Bookmakers Offer Free Bets?

You might just think that bookmakers are just very generous types who like to share their wealth and make the world a more inclusive place… but you never see a bookie riding a bike and they don’t dish out freebies just for fun!

In much the same way that supermarkets have loads of Buy One Get One Free offers to try to tempt you into their store, bookies use free bets simply as a means of attracting new customers who they hope will turn into loyal (and active) punters in the future.

Of course, they have no way of stopping you simply joining up, using the free bet and then withdrawing any winnings and walking away to find another freebie. But the bookies we feature of this site keep the freebies coming in the form of betting offers, bonuses and promotions which are available to existing customers. These can range from enhanced odds offers to money back promos, additional free bets to cash bonuses, and we’ll be giving details of the best of them right here on this site.

We have decided – unlike many betting sites – to focus only on the very best bookies in the business, those which are safe, fair and secure, and who also offer attractive football betting offers and bonuses. So take a look around the site and see which bookies tickle your fancy.

Details of promotions and bonuses and betting odds quoted are correct at the time of publishing and are subject to change. 18+ Gamble Responsibly.